Privacy Policy

At BacklynkFlow, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information.

1. Information We Collect

1.1 Information You Provide

When you use our services, we collect:

• Contact Information: Name, email address, phone number, company name
• Business Information: Website URL, industry, target keywords, business goals
• Payment Information: Billing address, payment method details (processed securely through third-party providers)
• Communication Data: Messages, emails, and call recordings with our team
• Account Credentials: Username, password (encrypted), and account preferences

1.2 Information Collected Automatically

• Usage Data: Pages visited, time spent on site, links clicked
• Device Information: IP address, browser type, operating system, device type
• Cookies and Tracking: See our Cookie Policy section below
• Analytics Data: Website performance metrics and user behavior patterns

1.3 Information from Third Parties

• SEO Tools: Data from Ahrefs, SEMrush, Google Analytics (if you provide access)
• Payment Processors: Transaction confirmation and payment status
• Social Media: If you connect through social login features

2. How We Use Your Information

We use your information to:

2.1 Provide Services

• Create and manage your account
• Deliver link building services as contracted
• Process payments and manage billing
• Communicate about your campaigns and projects
• Provide customer support

2.2 Improve Our Services

• Analyze usage patterns to enhance user experience
• Develop new features and services
• Conduct research and testing
• Monitor and improve service quality

2.3 Marketing and Communication

• Send service updates and announcements
• Share educational content and industry insights
• Provide promotional offers (with your consent)
• Request feedback and testimonials

2.4 Legal and Security

• Comply with legal obligations
• Prevent fraud and unauthorized access
• Enforce our Terms of Service
• Protect our rights and property

3. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), we process your data based on:

• Contract Performance: Necessary to provide our services
• Legitimate Interest: To improve services and prevent fraud
• Consent: For marketing communications (you can opt out anytime)
• Legal Obligation: To comply with applicable laws

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

4.1 Service Providers

• Payment Processors: Stripe, PayPal (for secure payment processing)
• Email Services: Mailchimp, SendGrid (for communication)
• Analytics Tools: Google Analytics (to understand website usage)
• Hosting Providers: AWS, DigitalOcean (to store data securely)
• CRM Systems: HubSpot, Salesforce (to manage customer relationships)

4.2 Publishers and Website Owners

• We share relevant information with website owners where we place your backlinks
• This typically includes your website URL, industry, and content requirements

4.3 Legal Requirements

We may disclose information when required by law, to:

• Comply with legal processes or government requests
• Enforce our Terms of Service
• Protect the rights, property, or safety of BacklynkFlow, our users, or others
• Prevent fraud or security threats

4.4 Business Transfers

If BacklynkFlow is involved in a merger, acquisition, or sale, your information may be transferred to the new entity.

5. Data Retention

We retain your information for as long as:

• Your account is active
• Necessary to provide services
• Required by law or for legitimate business purposes

After account closure, we may retain certain data for:

• Legal compliance (typically 7 years for financial records)
• Dispute resolution
• Fraud prevention

You may request deletion of your data at any time (see Your Rights section).

6. Data Security

We implement industry-standard security measures to protect your data:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Encrypted databases and secure servers
• Access Controls: Limited access to authorized personnel only
• Regular Audits: Security assessments and vulnerability testing
• Employee Training: Staff educated on data protection practices

However, no system is 100% secure. We cannot guarantee absolute security of your data.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

7.1 Access and Portability

• Request a copy of your personal data
• Export your data in a machine-readable format

7.2 Correction

• Update or correct inaccurate information
• Request that we complete incomplete data

7.3 Deletion

• Request deletion of your personal data ("right to be forgotten")
• Note: We may retain some data for legal or legitimate business reasons

7.4 Objection and Restriction

• Object to certain processing activities
• Request restriction of how we use your data

7.5 Withdraw Consent

• Opt out of marketing communications anytime
• Unsubscribe links are provided in all marketing emails

7.6 Complaints

• File a complaint with your local data protection authority

To exercise your rights, contact us at: privacy@backlynkflow.com

8. Cookies and Tracking Technologies

8.1 What Are Cookies?

Cookies are small text files stored on your device that help us improve your experience.

8.2 Types of Cookies We Use

Essential Cookies:

• Required for website functionality
• Enable account login and security features
• Cannot be disabled

Analytics Cookies:

• Track website usage and performance
• Help us understand user behavior
• Used to improve our services

Marketing Cookies:

• Track your interests and preferences
• Enable personalized ads and content
• You can opt out of these cookies

8.3 Managing Cookies

You can control cookies through your browser settings:

• Block all cookies (may affect website functionality)
• Delete existing cookies
• Set preferences for specific websites

For more information, visit: www.allaboutcookies.org

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

10. International Data Transfers

If you are located outside the United States, your data may be transferred to and processed in the U.S. or other countries. We ensure adequate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the EU Commission
• Privacy Shield frameworks (where applicable)
• Your explicit consent

11. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect information from children. If we learn we have collected data from a child, we will delete it immediately.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

12.1 Right to Know

• Request information about data collected, used, or shared
• Receive details twice per year, free of charge

12.2 Right to Delete

• Request deletion of your personal information
• Subject to certain exceptions

12.3 Right to Opt-Out

• Opt out of the sale of personal information
• Note: We do not sell personal information

12.4 Non-Discrimination

• You will not be discriminated against for exercising your rights

To exercise CCPA rights, contact: privacy@backlynkflow.com

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Significant changes will be communicated via email. Your continued use of our services after changes indicates acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

BacklynkFlow
Privacy Team
Email: support@backlynkflow.com
Website: www.backlynkflow.com

Response Time: We aim to respond to all privacy inquiries within 30 days.